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Michelob Ultra is a brand of low-carbohydrate, light beer produced by Anheuser-Busch InBev. It was first introduced in 2002 as a response to the growing demand for light beers among health-conscious consumers. Michelob Ultra is marketed as a "superior light beer" and is known for its crisp, refreshing taste and low-calorie content. It contains 95 calories per 12-ounce serving and has a slightly lower alcohol content compared to regular beers, with an ABV of 4.2%. Michelob Ultra has become increasingly popular in recent years, particularly among fitness enthusiasts and those watching their calorie intake. It is often marketed towards active individuals and is positioned as a beer for those who enjoy an active and balanced lifestyle.
